BAO BAO ISSEY MIYAKE Ginza by MOMENT
Fashion store | Tokyo, Japan
BAO BAO ISSEY MIYAKE Ginza | MOMENT | photography : Fumio Araki
DESIGN NOTE
Custom-made hammered aluminIum that represents craftsmanship
Sensitivity to the details
A brand store built with one material
photography : Fumio Araki
words : Reiji Yamakura/IDREIT
Tokyo based design studio MOMENT, founded by Hisaaki Hirawata and Tomohiro Watabe, has designed BAO BAO ISSEY MIYAKE in Ginza, Tokyo. They renovated the bag brand's store, which they designed in 2015 to partially expand the space, under the same concept as it was then.
Back in 2015, hammered aluminium was chosen as the primary material to express the character of the bag, which requires high craftsmanship in manufacturing. The designers explored and tested a variety of materials, including copper and brass, before finalizing on this hand-finished aluminium.
The hammering process creates scratches on the surface and slight differences in size, but such irregularities are treated as a positive hand-crafted texture. Besides, regardless of the site conditions, stores all over the world are planned under the rule of covering the surface with the custom-made hammered aluminium in order to establish a brand identity.
Since then, along with stores designed by MOMENT, it's no secret that the brand has spread globally. In this renovation, “we evolved the design of the hammered aluminium plates to achieve a delicate and softer look, for example, the details of the drawers,” said the duo.
DETAIL
The designers carefully designed the cabinets to show the thinness of the 3mm hammer-finished aluminium plates. The surface of the round-shape shelves was finished on site by meticulously covering with the same aluminium.
Detail of the wall. Although the size of the plate is not the same, it was installed to make the gap as small as possible.
Because it is a handcrafted material, the colours and textures appear slightly different depending on the light reflection. Also, this unevenness is an attractive feature not found in mass-produced materials.
CREDIT + INFO
Name : BAO BAO ISSEY MIYAKE Matsuya Ginza
Designer: Hisaaki Hirawata, Tomohiro Watabe/ MOMENT
Construction: CBK
Location: 3-6-1, 1F Ginza, Chuo-ku, Tokyo, Japan
Owner: ISSEY MIYAKE INC.
Main use: Shop
Completion date: August, 2019
Floor area: 43 sqm
Material:
floor / carpet
wall / hammered finish aluminium plate t3mm
cabinet & shelf/hammered finish aluminium plate t3mm
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